Mobile Measurement Partner Revenue Decline After ATT Rollout
Apple's privacy update eliminated the identifier MMPs built their entire business model around.
Theodora Kaczmarek
Section
Third-Party Data
7 stories in Third-Party Data.
Safari ITP Effects on Retargeting Revenue for E-Commerce Brands
Safari's tracking limits are shrinking retargeting pools and inflating acquisition costs.
Priya Subramaniam
Publisher First-Party Data Revenue Strategies After Signal Deprecation
Publishers who own their audience data are rebuilding ad revenue without relying on cookies.
Priya Subramaniam
Cross-Channel Identity Resolution Accuracy in a Post-Cookie Environment
Deterministic and probabilistic matching each solve half the identity problem in a cookieless world.
Deshawn Calloway-Firth
Google Privacy Sandbox Attribution API Accuracy in Programmatic Buying
Google's privacy API couldn't deliver reliable measurement for most programmatic campaigns.
Theodora Kaczmarek
Third-Party Cookie Deprecation Cost per Acquisition Impact by Vertical
Signal loss is permanently reshaping how ad platforms measure and optimize across customer journeys.
Priya Subramaniam
Consent Management Platform Choice and Data Signal Preservation
Most consent banners fail to enforce user choices across downstream data systems.
Deshawn Calloway-Firth